This year will focus more on automation and audience. The funnel system of PPC tends to focus more on the correct audience through multiple channels. Hire a top google ppc agency in Singapore so that the experts working there can help your business to dominate the market with the proper flow of traffic and generate more leads with cutting-edge PPC campaigns.
Here, some of the current PPC trends are mentioned—
Customers will be prioritized over the keywords
The trend of putting the limelight on customers than simply focusing on the keywords is the primary target according to many industry biggies. Whereas many critics stand against it and says keywords should be given the previous honor when it comes to PPC campaigns for branding to lead generation.
Amazon is a great channel
With over a $1 trillion ecommerce business, Amazon has shown the world how to use online advertising to drive in more target audience and crack the deal effectively. Right now, Amazon is targeted by Google, Facebook and Bing.
Video ads are more effective
The video ads on YouTube to Facebook while watching a video is more in use these days. It often annoys watchers however if the video is good, they will continue watching.